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Post by Rinelle Grey on May 14, 2014 8:40:41 GMT -5
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Post by Deleted on May 14, 2014 8:47:45 GMT -5
There's a guy over at Writers' Cafe who gives excellent advice and help with Facebook ads. He also offers a service. Since I love Facebook, I absolutely plan to go with an ad (among many other things) once I get my book out.
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Post by Alan Petersen on May 14, 2014 9:58:22 GMT -5
Joe's the WC guy that's offered FB Ads advice. He has a site for his services: www.pageturningreads.com/I've used ads before. I'm on the fence, but perhaps I didn't do them right. I use my Amazon affiliate tracking tag to see if generates sales. They worked very well for likes, I had around 400 likes, but I really don't think it's worth for increasing your likes (especially since FB now makes you pay to boost your posts so more of those likes can see your post), so I stopped the ad. |
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Post by Becca Mills on May 14, 2014 11:44:12 GMT -5
I'd definitely consider using Joe's service.
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Post by Pru Freda on May 15, 2014 1:57:05 GMT -5
I have a question for those of you who use FB ads, please.
What is it you are advertising? You? Your books? Your page? I'm never too sure what it is I'll get from these ads. I can't see the point of garnering 'Likes' for the sake of it. I have 70 likes on my page, and most of those are people (many of whom I know in real life) who have read and enjoyed my books. Why should I pay for more people to like me, if they have never heard of me, and wouldn't buy my books if they had?
If the ad says "this is my book and here is the link to where you can buy it" that's fine - though it would have to be an Amazon link, I don't sell books directly from my own website.
It all seems a lot of money, when I'm not sure what the (any?) ROI would be.
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Post by Rinelle Grey on May 15, 2014 3:13:32 GMT -5
The link is worth a read.
I agree, paying for likes is pretty pointless. I tried that briefly (I had a coupon, didn't pay real money), and got a lot of likes, but none of them ever interact on my page. It looks better than only having 5 likes though!
Yes, you can put an ad for your book, with a link to Amazon. This seems the most useful to me.
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Post by Becca Mills on May 15, 2014 11:37:42 GMT -5
Paying for likes (either directly or through advertising your page) is counterproductive. If you end up with a bunch of people liking your page who aren't actually interested in you, it dilutes your reach. Remember, Fb is only going to show your post to 10% of your followers (or whatever the percentage is at the moment ... whatever it is, it's very small). So let's say you have 100 real followers. You post something, and 10 people who are genuinely interested in you are shown your post. Five of them look at it and aren't interested in that post or just don't notice it. One reads with interest but doesn't engage. Two like the post. Two like and write comments. So now four people are engaging with the post, which is 4% of your followers. So Fb shows the post to some more of your followers and puts it in the feed of one of the people who commented on it. It now has a chance to get more eyes and more engagement.
Let's say you go and add new 10,000 followers by advertising your page. They're almost all going to be click-farms. You put another post out there. Fb again shows it to 10% of your followers, which is 1,000 people. Statistically, that's likely to be 999 click-farmers and 1 of your true followers. That true follower doesn't choose to engage with your post. So your post says that 1,000 people looked at it, but you get zero engagement and no actual benefit because those click-farmers are not actually attending to the stuff in their feeds. The 100 true fans no longer hear from you -- they're statistically buried in the fake fans. Your Fb page has lost all its effectiveness.
There are lots of brands, including authors, who've fallen into this trap by trying to take shortcuts to building a following. You go to their pages and you see they have tons of followers, and they're really active, posting good stuff that should appeal to their fans, but their "talking about this" percentage is down in the 1-3% zone. No one is engaging because they're being followed mostly by people who aren't really interested.
ETA: Personally, I think it's unethical that Fb doesn't warn people that they could, in effect, destroy their pages by advertising them. Fb is perfectly aware of the click-farm problem, but they aren't doing enough to help people minimize the damage, IMO.
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Post by Becca Mills on May 15, 2014 12:25:54 GMT -5
Lynda, sorry, it took me a bit to dig it out of my bookmarks, but this KB thread has some excellent suggestions on using Fb advertising effectively. The video Bernard posted in the OP is a good cautionary tale, but it leaves the sense that you should just never advertise on Fb, which I don't think it true. The advice on how to use Fb advertising well comes later in the thread. |
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Post by Pru Freda on May 15, 2014 12:44:47 GMT -5
Thanks, Becca. I did see (and read most of) that, first time around. I also read the BBC report, which is why I'm wary of trying to get 'likes' that way. I've already got 1 Eastern European chap and 2 Middle Eastern gentlemen who liked my page. Goodness knows which click farm they came from. www.facebook.com/LyndaWilcoxBooks |
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Post by Becca Mills on May 15, 2014 16:05:18 GMT -5
Hey, maybe those guys are Verity fans. You never know!  |
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