Deleted
Deleted Member
Posts: 0
|
Post by Deleted on May 12, 2014 14:17:54 GMT -5
Finally wrote another blog post. Why Subscribe to New Releases Newsletters?“Do authors think we need more emails? Doesn’t Amazon offer a similar service, on the author’s personal page? One click and you’re done. Sounds easy enough, doesn’t it? So, why subscribe to New Releases Newsletters?”
|
|
|
|
Post by Becca Mills on May 12, 2014 14:58:40 GMT -5
Nice post, Andrew. Is it generating any increase in sign-ups?
|
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on May 12, 2014 15:11:32 GMT -5
Nice post, Andrew. Is it generating any increase in sign-ups? One (1)  Up until now that is. Usually those things take time, and it can't hurt, can it?  |
|
|
|
Post by Becca Mills on May 13, 2014 12:31:45 GMT -5
Nice post, Andrew. Is it generating any increase in sign-ups? One (1) Up until now that is. Usually those things take time, and it can't hurt, can it? It sure can't! If it helps break through even a few people's resistance, it's totally worth it. |
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on May 27, 2014 11:52:38 GMT -5
Meanwhile some four more have subscribed.
Not all that many, but for me it's progress.
|
|
|
|
Post by Daniel on May 27, 2014 12:46:59 GMT -5
Excellent post. I found myself nodding my head all the way through it because you made so many great points. From a marketing perspective, the post is so benefit-laden that it would make a great landing page for your new releases list!
|
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on May 27, 2014 17:04:57 GMT -5
Excellent post. I found myself nodding my head all the way through it because you made so many great points. From a marketing perspective, the post is so benefit-laden that it would make a great landing page for your new releases list! Thank you. Glad you enjoyed it. From a marketing POV, and I only learned this from others, the less clicks to get at the actual subscription boxes the better. I already have one click too many. However, I posted a link to the post in a prominent place on the subscription page (thanks to you for inspiring me to do this). This brings me to a point which I didn't mention in the post because it is writer-oriented. Why use a subscription page at all, and not a direct link to e.g. MailChimp? I use a subscription page because it is on my own domain. Whenever I leave links on the Internet they go to my domain to that page. At the moment there are dozens already over the whole Net and eventually that will become hundreds. Now, suppose for one reason or another I want or I have to leave MailChimp. Or I get booted off their service. Or they change the condition in such a way that I can't agree with them any longer. Then I need to change services. This is not complicated. a) Download your list in csv format (provided by MailChimp — I do this regularly anyway because I want a backup for myself, and I treat as I treat my writing: it goes into a folder which gets itself regularly backupped to external media and the clouds) b) Open an account with another service. c) Upload the csv list (most if not all services provide for this) d) Install the code that renders the new subscription boxes on the same page on my own website.For the visitors of my site nothing has changed. All the links I left over the years still point to that same page, which is under my control. If I had left links directly to MailChimp it would be impossible to change them all. |
|
|
|
Post by Daniel on May 27, 2014 17:20:45 GMT -5
From a marketing POV, and I only learned this from others, the less clicks to get at the actual subscription boxes the better. I already have one click too many. However, I posted a link to the post in a prominent place on the subscription page (thanks to you for inspiring me to do this). Awesome! I'm glad I could contribute. I use a subscription page because it is on my own domain. Whenever I leave links on the Internet they go to my domain to that page. Great approach. My philosophy is that your Internet "hub" should be a site you control at a domain you control. Every marketing link should bring visitors to your hub. You can link (or "spoke") to a different site as necessary. I cringe when I see authors set up a blog on a subdomain like myspiffyblog.blogpost.com or myspiffyblog.wordpress.com. |
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on May 27, 2014 19:07:22 GMT -5
My philosophy is that your Internet "hub" should be a site you control at a domain you control. Every marketing link should bring visitors to your hub. You can link (or "spoke") to a different site as necessary. I cringe when I see authors set up a blog on a subdomain like myspiffyblog.blogpost.com or myspiffyblog.wordpress.com. I couldn't agree more. One thing though: I have a WordPress installation on my domain and I use the JET plugin, which, among other things, allows me to hook onto the vast WordPress.com community. The best of both worlds: independent, yet connected. I as well cringe when I see authors promoting the free blogger sites as "good enough." They don't seem to understand that they're at the mercy of organizations that can (and will) close their accounts without even so much as a warning in some cases, for whatever reason. This goes for almost all "free" sites:  |
|
|
|
Post by Daniel on May 27, 2014 19:20:45 GMT -5
One thing though: I have a WordPress installation on my domain and I use the JET plugin, which, among other things, allows me to hook onto the vast WordPress.com community. The best of both worlds: independent, yet connected. I didn't mean to imply that WordPress is a bad option for a blog. Using WordPress.com or even Blogger.com is fine, as long as you use your own domain name. Both services have provisions for that, although WordPress.com wants you to pay for the privilege. Hosting your own WordPress installation like you are doing is an even better option for flexibility. ETA: My blog is a self-hosted WordPress site too, BTW. |
|
