Book Bub is a great place for blurb writing education

[Alan Petersen]

We all know how effective BookBub is. Yes, they have a huge responsive mailing list, but another factor for their success is that they write some frigging awesome blurbs for the books they promote. Shorty, punchy, they really suck you in. I've seen authors gushing on the forums about the blurbs BookBub wrote for their book's email campaign.

That is why I like to peruse their blurbs for inspiration and to study how they craft those effective blurbs. You can see them all here:

www.bookbub.com/ebook-deals/

On the left side navigation bar you can peruse their blurbs by your genre. Just click on the book to see their blurb (its the one that goes with their email ad).




Scroll down and click on "See more deals" to see older ones. It's worth it to spend some time reading their blurbs, great stuff.

[Suzy]

They did an amazing blurb for mine. I'm going to change the old one for theirs.

[Alan Petersen]

Feb 18, 2014 14:54:55 GMT -5 Suzy said:

They did an amazing blurb for mine. I'm going to change the old one for theirs.

I just looked it up and yeah, that is a great blurb!

[Becca Mills]

Do they mind if you just co-opt their blurb? I'd love to replace my Nolander blurb with something better. I've never been satisfied with it.

[Daniel]

Technically, they own the copyright for any promotional copy they create for their site. But it wouldn't hurt to ask for permission to use it.

ETA: If they are really that good at writing blurbs, they probably get that request pretty frequently. If they were smart, they'd turn it into a sideline.

[Becca Mills]

Feb 18, 2014 18:27:28 GMT -5 Daniel said:

Technically, they own the copyright for any promotional copy they create for their site. But it wouldn't hurt to ask for permission to use it.

ETA: If they are really that good at writing blurbs, they probably get that request pretty frequently. If they were smart, they'd turn it into a sideline.

Seriously!

[vrabinec]

I get that they have a nice formula, but after reading about five or ten of them, they start to sound like the same book with a differet cover. And there are times when it seems to me they feature a sub plot in the blurb because it's kinetic, rather than blurbing about the primary plot which is cerebral. But, yeah, they do a nice job of encapsulating.

[Becca Mills]

Feb 19, 2014 11:18:52 GMT -5 vrabinec said:

I get that they have a nice formula, but after reading about five or ten of them, they start to sound like the same book with a differet cover. And there are times when it seems to me they feature a sub plot in the blurb because it's kinetic, rather than blurbing about the primary plot which is cerebral. But, yeah, they do a nice job of encapsulating.

Huh. Kinetic vs. cerebral plots. Cool distinction.